SAN FRANCISCO -- August 22, 2016 -- Tripping.com, the world’s largest vacation rental search engine with more than 8 million listings, is excited to announce continued company growth with the addition of Michael Lattig as Tripping.com’s Vice President of Marketing. Michael will be responsible for overseeing customer acquisition, consumer insights, brand strategy and execution, integrated marketing and creative development for Tripping.com.
“This has already been a milestone year for Tripping.com, as our inventory has grown to over 8 million listings and bookings exceeded $250 million in the first half of the year alone,” said Jen O’Neal, CEO of Tripping.com. “Our approach to helping travelers book enjoyable and authentic vacation experiences is clearly resonating. We’re excited to have Michael on board to continue to drive that message across the consumer market and make Tripping.com a household name, globally.”
“The vacation rental market is expected to grow to $170 billion by 2019, and Tripping.com is uniquely positioned to drive that growth,” said Michael Lattig, vice president of marketing at Tripping.com. “More than ever, now is the time to turn to the power of marketing to raise consumer awareness, engage partners and boost demand amongst travel enthusiasts, adventure seekers and families. I’m thrilled to be part of Tripping.com and lead that charge.”
With over 15 years of marketing experience, Michael brings a wealth of knowledge in marketing new products and reaching key audiences in the United States and overseas. Before Tripping.com, Michael served as a head of marketing at Faraday Bicycles where he developed and launched a new electric bike brand.
Prior to Faraday Bicycles, Michael led brand and advertising efforts at StubHub for nearly five years before becoming the company’s CMO. As StubHub’s CMO, Michael led global customer acquisition, retention and brand communications for the market-defining entertainment business. Under his leadership, StubHub became a widely known industry leader in the United States, and was successfully launched in its first international marketplace in the United Kingdom.
A graduate of the University of California, Santa Barbara, Michael has also spent numerous years working in public relations and advertising in agency settings. He lives in San Francisco and enjoys cooking, playing baseball and searching the world for the perfect beaches to visit.
Headquartered in San Francisco, Tripping.com is the world's largest site for vacation homes and short-term rentals. With over 8 million property listings in 150,000 destinations worldwide, Tripping.com makes it easy to compare vacation rentals from the world's top travel sites including HomeAway, VRBO, Booking.com and more. To find an amazing vacation rental for your next trip, visit www.tripping.com.