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TrustCloud, Tripping & Shareable Partner to Enable Reputation Barometer for Short Term Rental & Homestay Community
As Sharing Economy Grows, Partnership Creates Greater Protection for All Involved
LOS ANGELES & SAN FRANCISCO, August 14, 2012 – TrustCloud, the leader in stand-alone trust solutions for the sharing economy, travel site Tripping.com, and Shareable Magazine today announced a strategic partnership to empower homeowners and travelers with portable reputations. By integrating TrustCloud into Tripping's TripSafe system, the partnership will enable greater safety, security and confidence for Tripping's hosts and travelers in over 175 countries. The partnership kicks off August 16, 2012 when Tripping, TrustCloud & Shareable Magazine launch the I Trust Sharing sweepstakes.
"Everybody benefits when sharing and good deeds are recognized," said Neal Gorenflo, founder and publisher of Shareable Magazine. "And services like TrustCloud and Tripping can help strangers share resources and experience at scale, which is essential for a positive future in a global context."
Providing a trust system for peer marketplaces, TrustCloud's TrustScore system rates users based on their online presence through platforms including Linkedin, Facebook, Twitter and other social sites. Once users opt-in to TrustCloud, their rating appears on their Tripping profile so that other users can get a better understanding of what it might be like to meet, host or stay with them.
"People deserve to be recognized for their honest behavior online," said Xin Chung, founder and CEO of TrustCloud. "Just as a credit score is useful to landlords in evaluating renters, our TrustScore engenders increased confidence and safety for those involved with Tripping and the rapidly growing sharing economy."
"Safety has always been a central priority for Tripping" said Jen O'Neal, founder and CEO. "As a woman who enjoys traveling alone, I see not only the importance but the critical need for TrustCloud - it empowers our users to learn about each other before meeting offline for coffee, free homestays and home rentals. TrustCloud brings a new level of security to the social web and we're happy to be working with them."
TrustCloud specializes in trust and risk solutions for peer marketplaces by providing a quick, broad measurement of a user's "TrustScore". The score is based on interpretations of universal indicators of Trust such as Credibility, Reliability, Familiarity, and Consideration then filtered through layers of Verification, Behavior and Transactions. Peer economy marketplaces, together with thousands of users, have adopted it as their default "portable trust indicator". Launched in May of 2012, TrustCloud's mission is to increase trust and reduce risk among peer marketplace users.
Tripping is a travel site that gives travelers access to free homestays and over 800,000 vacation and short-term home rentals in 175 countries. By providing an easy way for travelers to step into local neighborhoods, Tripping can transform a simple vacation into a meaningful, life-changing experience. From Fijian bungalows to New York City lofts, travelers can use Tripping to step off the tourist path and stay in unique local spaces in over 15,000 cities worldwide. Travelers can also tap into Tripping's social platform and connect with local people for tips, conversation and shared cups of coffee. Launched in 2010, Tripping's mission is to make the world a better place through cultural exchange.
ABOUT SHAREABLE MAGAZINE
Shareable is the leading online magazine about the sharing economy and lifestyle. Shareable covers the latest innovations bringing a shareable world to life and offers the largest collection of sharing how-tos on the web. In a shareable world, things like car sharing, clothing swaps, cooperatives, potlucks, and cohousing make life more fun, green, and affordable. When we share, not only is a better life possible, but so is a better world.